cigarettes marketed to women In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a “women's cigarette.” 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend Torches of Freedom: Women and

Torches of Freedom: Women and Smoking Propaganda Sociological Images The Feminine Mistake The Center for the Study of Tobacco and Society The tobacco industry has marketed to women since the 1920s by co opting language and images that reflect popular social movements of the timefrom suffrage to glamour to women's equality to health consciousness. The Center for the Study of Tobacco and Society: How cigarette companies targeted women through advertising The Cancer Letter

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